Earlier this year, we profiled Darren McKoy as the visionary architect behind Dr. Martens’ global renaissance. A designer whose creative fingerprints could be found not just in products, but in the soul of a brand.

Now, Darren McKoy is stepping into a new chapter as the newly appointed Global Vice President of Product Design and Creative Direction at Timberland. In this role, he'll be leading Timberland’s global design teams, shaping the future of one of streetwear and outdoor culture’s most iconic brands.

This appointment is more than just a high-profile hire. It’s a recognition of McKoy’s ability to drive cultural relevance, commercial success, and creative cohesion across global markets. At Dr. Martens, he oversaw the delicate evolution of a brand with deep cultural roots. Not just refreshing its appeal, but expanding its footprint across fashion, music, and community.

Timberland, a brand with its own legacy in subculture from New York hip-hop to London grime, now stands at the edge of a creative rebirth. And with McKoy at the helm, it’s clear that the future won’t just be about product drops. It’ll be about perspective, storytelling, and design with soul.

We’re excited to see how Darren continues to shape the intersections of design, identity, and culture on a global scale. This isn’t just a new job. It’s the next chapter in a creative legacy that’s already left a mark and is still very much in the making.