From Small City Gatherings to Global Statements

Lonersparty didn’t start as a brand, it started as a refuge. In 2018, while most teenagers were tumbling into mainstream party culture, Uwana Anthony and his circle in Eket carved out a different kind of space. They called it Loners Party, a gathering for the misfits, the introverts, the slow-living creatives who didn’t fit into Nigeria’s hypercharged social mold. Jazz and alternative sound music spun on the speakers, friends shared games and freestyles, and the night moved at a deliberate, human pace.

But fashion has a way of finding its own rhythm. What began as event merch turned into a clothing experiment, and then into a fully fledged collective. By June 2021, Lonersparty relocated to Lagos, where its identity sharpened: a hybrid of art, streetwear, skateboarding, and cultural commentary.

‍

The Paradox of Loners and Parties

The name itself is a manifesto. Loner signals introspection, solitude, individuality. Party symbolizes collective energy, joy, and rebellion. Together, they forge a philosophy that feels distinctly Gen Z: a rejection of labels, a refusal to conform, and a commitment to building community without erasing individuality.

In Lagos, where creative collectives are redefining what it means to be young, Nigerian, and global, Lonersparty is carving out its own lane. Not simply fashion, not simply art, but something in between, where identity becomes a battleground, and clothes are the armor.

‍

‍

To Whom It May Concern: A Runway of Resistance

On September 20, 2025, at SIMONSAYSDRIP in Lekki, Lonersparty unveiled SZN 2: To Whom It May Concern. The show’s title alone reads like a rebuke.

The runway became a theatre of urgency. Distressed hats embroidered with PROTECT OUR WOMEN confronted gendered violence. A newspaper-inspired dress became a living op-ed, covered in messages that oscillated between grief and hope. Outerwear cut with avant-garde sharpness blurred the line between fragility and defiance. And in one of the show’s most poignant gestures, garments bore the Palestine and Sudanese flags. Symbols of ongoing crises stitched into the very fabric of fashion.

It wasn’t just style. It was testimony.

‍

The Soundtrack of a Movement

What set To Whom It May Concern apart was its insistence that fashion doesn’t exist in silence. The night opened with VNTAGEPARADISE performing an unreleased track, “Nigerian Woman,” its soulful resonance aligning perfectly with the evening’s themes of vulnerability and strength. Poet-musician DOEMYSTIQ followed, her performance drawing on the sounds of the ubo to recount terror, insecurity, and resilience across Africa and the Middle East.

By the time models hit the runway, the audience wasn’t primed for glamour, they were primed for confrontation.

‍

The Culture of Skate, The Culture of Lagos

Lonersparty’s rise also mirrors the growing skateboarding subculture in Nigeria, a lifestyle that rejects conformity and thrives on self-expression.

In a city like Lagos, known for both its chaos and creativity, skating and streetwear are more than aesthetics. They’re survival tactics, modes of freedom in a place where control feels omnipresent.

This ethos is sewn into every Lonersparty collection. It’s not fashion that polishes. It’s fashion that scuffs, breaks in, and wears like memory.

‍

Resistance Meets Revelry

If the runway was urgent, the aftershow was electric. With Freewater as collaborators, and Jameson cocktails in hand, the night dissolved into performances from rising stars like Bigg Bobbyy and Ravington. Here, resistance met revelry, two sides of the same coin.

That duality defines Lonersparty. They’re not afraid to carry the world’s heaviness into their clothes, but they insist on joy too. Because what’s the point of surviving if you don’t dance after?

‍

Fashion as an Open Letter

In an era when luxury brands escape into fantasy, Lonersparty drags fashion back into reality. Their mission “to make the unheard voices heard and the unseen struggles seen” feels like both a promise and a challenge.

To Whom It May Concern is not a polite introduction. It’s a demand, an open letter to anyone watching: reflect, resist, rethink.

Fashion here, isn’t just about looking good, it’s about asking better questions of the world.

Lonersparty may be young, but their conviction is old. And if Lagos is the proving ground for global fashion’s next chapter, Lonersparty is writing it in bold ink, one garment at a time.

‍