Meagan Good and Jonathan Majors are taking their partnership to a new level with the launch of their fitness and wellness brand, Honor Culture. The couple, who got engaged in November 2024 and quietly married in March 2025, are now building something much bigger than a love story.

Honor Culture is designed to promote both physical and mental healing. It’s goes beyond the regular gym routines but also incoporates personal growth, discipline, and staying grounded. The brand will include wellness events, digital content, and fitness apparel, with a focus on intentional living and self-improvement.

The launch kicked off in Medellín, Colombia with a wellness experience called the Limitless Wellness House, hosted in partnership with Limitless X Holdings. Jonathan Majors led group sessions while Meagan shared the vision behind the brand. Together, they encouraged participants to move with purpose, both in body and in mind.

The couple first met in 2022 but kept things lowkey until their red carpet appearances in 2023 made headlines. Since then, they’ve been spotted working out together and showing up for each other both personally and professionally. Now, with Honor Culture, they’re inviting others to join in on a deeper kind of transformation.