For New Balance's 2023 Grey Day celebrations, BSTN has tapped Bayern Munich forward and brand ambassador Sadio Mané to star in a sleek and intentionally stripped-back sneaker campaign that channels the timelessness of the brand's characteristic gray tones.

Although initially designed to match the asphalt running tracks of the '70s, New Balance's gray pairings have remained an emblem of the brand. Today, it reflects a purposeful yet refined design approach that speaks to various styles across fashion and sport.

The latest BSTN campaign centers around a "no frills, no fuss" spirit, spotlighting Mané in the all-round staple New Balance 550 from the assorted "Moon Daze" pack. Swapping his football kit for more understated clothing, he features in visuals styled in a gilet puffer and sweatsuit that complement the sneaker's gray-blue components.

While gray is intrinsic to New Balance's identity, it is well-known that the retailer also boasts ties to the gray palette, using polished tones throughout its store designs and lookbooks. In the campaign, BSTN continues to explore creative color theory with snapshots of Mané standing against a clean backdrop that alternates between full-color and grayscale.

Explore the full campaign in the gallery above. To purchase the New Balance 550 mentioned above and the rest of the "Moon Daze" pack, visit BSTN's website now.