Pharrell's Louis Vuitton FW24: Where Paris Prairie Meets Virginia Hustle

Blending Parisian savoir-faire with American workwear roots, this collection is a love letter to duality.
What's Hot
January 18, 2023
Written By
Tobi Efunnowo
In this Article
Louis Vuitton

Fresh off his Pre-Fall 2024 extravaganza in Hong Kong, which captured global attention, Pharrell Williams returns with yet another awe-inspiring presentation for his latest collection. As the inaugural show of Paris Fashion Week for the Fall/Winter 2024 season, Pharrell transports audiences to the Fondation Louis Vuitton, continuing his exploration of the LVERS theme—an artistic bridge connecting Virginia and Paris.

Building on the success of his debut show that drew pop culture royalty and the Hong Kong spectacle set against the memorable skyline with a drone show finale, Pharrell sets the stage with a preview on his Skateboard Instagram page, hinting at various cowboy Western motifs. From LVERS-branded cowboy hats to monogrammed Timbaland boots, Pharrell seamlessly blends American and hip-hop influences into the high-fashion realm. The show's invitation included a harmonica, an accessory synonymous with the cowboy image.

The runway unfolds with a deep dive into American Western motifs, unraveling the roots of the Western wardrobe. Centered around Louis Vuitton's core theme of travel, workwear origins are transformed into the savoir-faire of the renowned fashion house. Through intricate craftsmanship and embroidery techniques, the collection accentuates iconic elements of American Western dress. Pharrell pays homage to the intrinsic workwear of the American West by amplifying denim tropes, blanket coats, Buffalo Check patterns, and chaps that echo the cowboy aesthetic. The Louis Vuitton style evolves, embracing the American Western dandy with cowboy shirts, workwear silhouettes adorned with beading and ornamentation.

Embracing the American Western narrative, the collection collaborates with artists from the Dakota and Lakota nations, influencing accessories, show staging, and the soundtrack. Led by creative director Dee Jay Two Bears of the Standing Rock Sioux Tribe, the collaboration extends to a Speedy bag, messenger bag, and travel tote, featuring Dakota Flower symbolism. Remaining true to the American workwear aesthetic, the Timberland collaboration reimagines iconic work boots through Louis Vuitton's creative lens. From cowboy hats to leather caps and gloves adorned with buckles and gems, embodying the prairie dandy, the collection presentation is complemented by performances from the Native Voices of Resistance. Pharrell's unique soundtrack features original pieces like “The Spirit of Saturday Night Live” by the Native Voices of Resistance x Pharrell Williams, “Good People” by Mumford & Sons and Pharrell, “Shotgun Wedding” by Pharrell and Jelly Roll, and “Doctor” by Pharrell and Miley Cyrus.

Below are our favorite looks from the runway show.

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