AFCON Sponsorship: From Blockchain to actual Chains.

As we reach the semi-finals of the African Cup of Nations, let's take a closer look at two companies that has sponsored the event: Binance and Unilever. These corporations represent different paths – one leaning towards progress, the other entangled in ethical concerns.
Technology
February 7, 2023
Written By
Young Eta
In this Article

As we reach the semi-finals of the African Cup of Nations, let's take a closer look at two companies that has sponsored the event: Binance and Unilever. These corporations represent different paths – one leaning towards progress, the other entangled in ethical concerns.

Binance: Taking Steps Forward

In 2022, Binance, a global cryptocurrency platform, stepped onto the AFCON field as a sponsor. Their goal was clear: promote decentralized finance in Africa. Binance collaborated with the Confederation of African Football (CAF) to not only support the tournament but also educate people about cryptocurrency.

A Practical Approach to Inclusivity

Binance didn't just stop at being a sponsor. They went further by supporting initiatives like the "Binance Assist of the Day" and organizing crypto education classes. Through these efforts, Binance reached over 541,000 Africans, turning AFCON into a platform for financial learning.

Binance sees decentralized finance as a simple solution. It's not just about using cryptocurrencies; it's about making financial services more transparent and accessible. Binance aims to be a part of Africa's journey towards a more inclusive financial future.

Unilever: Facing Ethical Questions

On the other side, Unilever, a global consumer goods company, raises ethical concerns with its 2024 AFCON sponsorship. Unilever's history, including accusations of forced labor and historical ties to colonization, paints a complicated picture.

To understand Unilever's situation, we have to look back. The company's history is intertwined with the Royal Niger Company, which played a role in selling Nigeria to British colonizers. This historical connection raises questions about Unilever's ethical practices.

Unilever's treatment of workers is another area of concern. Accusations of forced labor, underpayment, and suppression of workers' rights cast a shadow on the company's standing. Workers continue to face challenges despite promises of improvement.

As AFCON unfolds, Binance and Unilever represent contrasting paths. Binance took steps forward by using the platform to educate and promote financial inclusion. Meanwhile, Unilever faces moral concerns, raising questions about its commitment to fair practices.

In the world of sports and commerce, the choice of sponsors can shape the narrative. The field is not just a battleground for teams but also a stage where corporate actions influence the journey of progress in Africa.

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